Kuma is a mascot character in PriPara. He manages Mirei's, Sophie's and Lala's PriPara team - SoLaMi♡SMILE. He has a "friendly" rival relationship with Usagi, due to his similar ambition of becoming top manager. Kuma seems to be somewhat lazy, but he is determined to make Lala, Sophie, and Mirei into top idols. He is also very competitive and ambitious. He loves green juice. Kuma tends to add "-kuma" to the end of his sentences.