An excellent merchant, Pilocchio knows how to put the minds of his customers at ease and convince them to buy the various objects he sells. However, despite his easygoing persona, he is actually a very shrewd businessman. As a former member of TaN he still has many contacts with the seedy underworld of "The World" and sells information as well as items in his shop. He is very loyal to both his partner Ita and his role model Tawaraya/Tohta.